The website for iDEF 2009 was an essential and critical component of the success of the event. It was a source of information for potential and confirmed exhibitors, potential visitors and the opportunity to create additional exposure for all involved with iDEF in some manner - be it from logo placement, web banner or listing of details.

They needed to effectively communicate in a simple yet cutting edge manner the message and information that was required for visitors to be able to access. The website required positioning brands as leaders in technology events and provide the recognition that the event website communicated this ethos.

The requirement for the eGames website was to immediately shout out the message of video games. In terms of aesthetics, it needed to attract dedicated gamers whilst being attractive for non-committed gamers and for families with young children to bring along in a safe environment. Likewise, the website needed to be able to persuade potential exhibitors to see the value in having their products showcased at such an exciting and vibrant event as eGames.

A more sophisticated and clean approach was intended for the Digital Lifestyle Show website to cater towards a more mature audience level. As much as the event was aimed at attracting technology enthusiasts, it needed to be inviting for not as knowledgeable individuals who are looking towards purchasing new technologies in the not to distant future.

The target demographic was primarily aimed at young high school and tertiary students looking towards a career within Information and Computing Technology. Likewise, targeting people in the workforce that are looking to cross over into ICT or move within the ICT sector to another stream. The event needed to be seen as a valuable event for parents and teachers to attend in nurturing the career paths of young students.

Given that the rate of competition is rather high, Melbourne Tanks required a very strong point of difference from its competitors online. In-depth research was conducted about the industry and products offered, with the discovery of various issues surrounding plastic water tanks and the long term effects of plastic tanks.

As a result, new content was generated to inform consumers about the difference in quality between Melbourne Tanks' and it's competitors. Users are also actively encouraged to interact with the website, with an animation provided to show how an underground concrete water tank operates.

Intensive work was required to ensure the right content was added to the website not only for the benefit of potential customers, but to ensure the site propagated highly within search engine rankings.

The ultimate purpose of the website was to serve as a gateway for customers seeking a plumber to contact MGL Plumbing. Persuasive content was developed to alleviate users that MGL Plumbing is a highly qualified and reputable company to deal with.

As such, particular attention was directed towards quickly providing users all the information required to utilise MGL's services, such as the placement of contact details and an online request form.

To outline the vast amount of experience Lasting Memories has in dealing with a variety of significant events. The website was designed to be the first point of reference for customers to contact Lasting Memories to make the vision of their special day a reality.

Also when comparing against other celebrants, the website was designed to ensure it was memorable and persuasive enough for it to be a step ahead of Lasting Memories' competition online. This was achieved by implementing a strategic domain name coupled with engaging content.

The purpose of Ultralec's web presence is for potential consumers to see Ultralec as a memorable website amongst the plethora of existing electricians listed within the web. Not exclusively in terms of appearance, but the emphasis placed on having strong content ensured the website informed its users as well as being placed in high regard by search engines.

A strategic domain name was implemented to enhance web rankings and recollection amongst users to refer the website in future.