By creating a positive first impression is essential to hold that visitor. The longer you hold your visitor the more likely you will make a sale. Also another consideration is that Search Engines will rank you higher if your website retains visitors. It shows that you have interesting and suitable content for your valued keywords.

A very good example creating a negative first impression within milliseconds, is a website that has a Flash Intro. Research shows that web users are becoming more selfish and less patient and want sites to get to the point.

Search Engine Optimisation is a very important step in getting that online exposure. As part of our web development we include optimisation with site development, to get top rankings for those Valued Keywords.

Due of the size of the World Wide Web, it can take anywhere from 6 to 9 months, or even sometimes a year for web sites to propagate through the ranks.

Website Usability is the quality of a user's experience when interacting with a Web site.

Usability is a combination of factors including:

• Ease of learning - How quickly can a user learn to accomplish basic tasks?
• Efficiency of use - how fast can tasks be accomplished?
• Memorability – is the website built to the correct standard, so the site can use quickly and effortlessly?
• Error frequency - How often do users make errors while using the web site?
• Subjective satisfaction - does the user like using your web site?

A practice of making websites accessible by people of all abilities and disabilities. When designing a website it is good practice to consider people with disabilities in the scripting.

We tend to forget that disabled vistitors are potential customers.

• Visual impairments such as blindness, low vision, color blindness.
• Auditory - Deafness or hearing impairments
• Seizures caused by visual strobe or flashing effects.
• Cognitive/Intellectual such as dyslexia, and cognitive disabilities, affecting memory, attention, developmental, problem-solving and logic skills
• Motor/Mobility such as difficulty to use the hands, tremors, Parkinson's Disease, muscular dystrophy, cerebral palsy and stroke.

At Southern Pacific Digital we spend a considerable amount of time on developing web sites. We plant websites in the field and test site changes that are made. Once we prove that a certain change is affective we apply these changes to sites of our existing customers.

• Collect visitor data using analytics software - With data mining we can make fast, fact-based decisions based on precise analysis of the rich data such as bounce rates, keywords used to find the website, new and returning visitors.
• Writing content – Study shows that users tend to scan web pages in an “F” pattern. It’s beneficial to highlight key points throughout the paragraphs and let the user’s eye target the key points that interest them.
• Competitive research and analysis – We evaluate competitor’s websites to discover how and why they rank. It’s compulsory to understand what your competitors are doing so you can get that top position.
• Keyword research - Keyword research is a very important aspect of your search engine optimisation campaign. Chosen targeted keywords will help broaden your reach to various groups of customers. Targeting the wrong keywords will put valuable time and advertising dollars at risk.

At Southern Pacific Digital we like to showcase our vision to our customers. Through our passion and persistence, we help our customers make well-informed decisions and show them how they can profit from their website.